Easy and fun tree family tree’s tree builder is easy, interactive, and makes adding family members feel like playing a game.

Free, Private Social Network Evolves Family Tree Building; Launches Six Famous Family Trees Including the Trumps, the British Royal Family, and Game of Thrones Enabling Fans to Learn More About Their Favorite Families

Pasadena, Calif. (March 15, 2017) –, a private social network bringing families together to discover, share, and preserve memories, announced today that it is now out of beta. The recent upgrades to the family tree building application make it the easiest and most enjoyable for families to document and share memories of the past and present with each other, and bring their family story to life.

Available on both desktop and mobile, provides an interactive, collaborative experience for families to research and discover their family history together, while simultaneously helping them document and share the precious memories being made today. includes three main features to help families engage and discover:

  1. Family Tree- Users begin the journey of family discovery by building out their core family tree.’s tree builder is easy, interactive, and makes adding family members feel like playing a game. The tree begins to come to life as users add family members themselves or invite others to collaborate on the tree together.
  2. Memories- Users can easily add and tag memories (photos, videos, stories) within the tree manually or via social network import, and begin to scrapbook their family’s unique story digitally on the tree. Adding a memory is as easy as any social media update, but on, memories are shared only with family members to maintain privacy. Another interesting facet of the memory tags feature is that users can tag other family members in the memory, or tag specific descriptions to easily search for the memory, or similar ones, later. (E.g.: Users can find all of the “wedding” related memories to view a synopsis of family wedding traditions over the years).
  3. Free Historical Records- In order to help users complete their entire ancestral story, provides FREE access to millions of ancestry records such as marriage, death, military, and more. The site seamlessly enables users to bridge their family’s past with the present.

“We first launched in 2015 to help families discover more and remember together through a collaborative family tree. The latest version of delivers this experience in a fun and interactive way that challenges the way we traditionally think about stodgy ancestry sites,” said Harrison Tang, CEO and Co-founder of “The tree is fast, intuitive, and very easy-to-use. The design is friendly and appeals to everyone, young and old. Families no longer have to feel like documenting their history is a chore. makes this important milestone fun, collaborative, and on-going while bringing our most cherished loved ones together on one platform.”

For more information and to start creating your family tree, visit

Famous Family Trees

For the first time, has also released a series of family trees for fans of six of the most famous and intriguing families.. The public trees let fans learn about some of the most complicated family connections for fictional TV families and document the juiciest, most popular events for present-day and historical famous families. features public trees for:

About is a private social network that brings families together, one memory at a time. Through its unique online family tree builder, users can collaborate with family members to map out their history while sharing precious moments with loved ones near and far. The free and easy-to-use tool helps users upload photos and videos, tag keywords, share on social media and search across millions of historical records, all while effortlessly organizing their memories into one seamless experience. Build your family tree today at Follow on Facebook, Twitter or Instagram. 

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Most Enjoyable Memories to Document for Your Family Tree

Weddings are important for documenting your family tree

“Family” is so much more than the people you’re related to. It’s the people who share your holiday table, who you turn to when times are tough, and those you celebrate life’s big milestones with. Knowing who your family is and what they’ve been through is an essential part of knowing yourself; that’s why so many people love learning about their ancestry and keeping up with family activity on social media sites. Enjoying family is also about remembering those milestones together. Here are some of the top memories that members find exciting to document for their online family tree…


A marriage is one of the most exciting things that can happen to a family! In essence, two families actually become one, growing together from then on out. Wedding memories can be some of the fondest to look back on for the newlyweds, of course, but also for their siblings, parents, and grandparents alike. What do families like to document about weddings? The clothes, the food, the music, and of course, the commitment itself.


Graduations are huge milestones in many families. High school graduations, college graduations, and even special graduation ceremonies like Basic Training or from a doctorate program may mark a turning point in the life of a family member. Together, families love to look back on all the hopes and hard work that led up to a graduation, culminating in a special occasion.


New Baby
In any family, the arrival of a new member is one of the biggest single events that can happen. Whether through birth, adoption, or marriage, adding children to a family is always exciting! For older family members, a new baby can remind them of their own trip through parenthood. For the new parents, documenting memories across every stage of childhood is a wonderful way to mark big moments and connect with the rest of the family, too.


Sometimes bittersweet, a big move can be an important milestone to remember. When a member or group within a family moves – whether across town or across the world – they take a piece of their family along with them. Documenting their move and sharing photos and notes along the journey can make everyone feel closer even when far apart. After all, family is still family regardless of distance.


Celebrating Life
The passing of a loved one is always challenging, but it’s often helpful to the healing process for friends and family to share happy memories of the beloved with one another. Celebrating a life well-lived through photos, stories, and even video is a great way to pay homage to someone who has died. Grieving and remembering collectively can actually bring remaining family members closer together!


Military Service
Military families make a particularly big sacrifice both at home and overseas. Documenting the important parts of military life like deployment, homecomings, and special recognitions makes those sacrifices all the more worth it. When the family can’t be together to honor a service member, sharing the experience through video and pictures makes the momentousness all the more relatable.


What kind of memories does your family love to celebrate?
It’s so important to know where you come from to know where you’re going. Family is the backbone of who we are, and in today’s world we’re never far apart. Share with us your favorite family milestones to remember!

Learn more about me and follow on Instagram and like us on Facebook! Build your family tree for FREE today.

Guest Blog: Designer, Kristen on “Designing for Crisis”

The following piece is a note from one our of  designers, Kristen, detailing her thoughts following her trip to a national design conference, and what her learnings mean for and you!

As we continue creating products built with your family in mind, we’re excited to share behind the scenes details on why, and how, we do, what we’re doing to bring families together…


I first attended the Event Apart Conference in 2014 and it was during Eric Meyer’s presentation of “Designing for Crisis” that I understood the utmost importance of responsible design. The talk left a lasting impression on me, as it was the first time I saw someone in a state of panic attempt to use a website. I saw firsthand that seemingly trivial design decisions could have a major impact on a user, especially under stressful circumstances. This was the primary reason I decided to make a return visit to this conference. The following are a few of my takeaways from his most recent talk and what this means for the design team moving forward.


Design can create stress

Eric walked us through his struggles with the Children’s Hospital of Philadelphia website. His daughter, Rebecca, suffered a life threatening seizure and was air lifted to their hospital. During a time of crisis, he was unable to find contact information to help him discover the status of Rebecca’s condition. The hospital website’s poor user experience made the already stressful situation even more so.


Unfortunately Eric lost his daughter shortly thereafter. His story went viral after Facebook released its “Year in Review” feature, celebrating users’ top moments from that year. A photo of Rebecca appeared in his newsfeed adorned with confetti, balloons, and happy dancing figures.



From his perspective, Facebook celebrated something unimaginably painful: his daughter’s death. He expressed his thoughts in a blog entitled Inadvertent Algorithmic Cruelty.


Facebook designed this feature with a specific user in mind. People in their 20’s or 30’s who had a fun night out with friends, traveled the world, and experienced new and exciting adventures—birthdays, weddings, and baby firsts. However, Eric clearly didn’t fall into this expected target audience.


As designers, our expectations of what our users want, how they feel, and their circumstances aren’t always going to align with reality. When designing for families, it’s important to consider that we will inevitably encounter both joyous events and difficult stages of loss throughout our lives. It’s our responsibility to design accordingly. does its best to value and protect all memories that are posted on our site. We are currently shaping our privacy settings so users can confidently control how, where, and with whom they share their experiences. Sometimes revealing a personal story can feel daunting. We want to mitigate this as much as possible and provide a safe haven, with the warmth and familiarity of home, where families can confide in each other.


Design can be offensive

During his presentation, Eric walked us through examples where other companies made incorrect assumptions that ultimately resulted in poor user experiences. Google Photos implemented bots that erroneously auto-tagged people as gorillas.

Obviously this was not Google’s intention when they started auto-tagging photography, but it didn’t make its impact any less offensive or hurtful. Sometimes instances like these are disregarded as an “edge case.”


Edge cases are a common topic of debate at our company, and I am guilty of dismissing a use case or two based on it being an ‘edge case’. But Eric proposed that instead of looking at a situation as an ‘edge case,’ to look at it as a ‘stress case.’ We should identify instances where a user might become stressed while trying to complete an action, and design for that experience using compassion.


Within designs, one of our goals is to create a secure place where families can privately share their most memorable moments. But just because something is memorable doesn’t mean that everyone wants to remember it. Memories can be finicky and fabricated. They can evoke a wide range of emotions from elation and bliss to depression and despair. If you combine that with the unpredictability of family dynamics, our audience is complicated to say the least. Imagine designing an environment that can accommodate divorces, estranged relatives, adoptions, domestic partnerships, and more unique family dynamics. Initially this challenge seems quite daunting. But if we can accommodate any family tree, rich with its own unique relationships and/or drama, we will have succeeded.


Recently I realized the stress that could be caused by sending a weekly newsletter that highlights recent family memories. My design paired these memories with cheerful cartoon characters. But what if our users aren’t sharing happy memories? In my personal Facebook feed, I’ve seen posts about friends and families battling cancer, loved ones passing away unexpectedly, and people praying for safety from a devastating typhoon. These events may not be everyday occurrences, but they exist and communicating them is important to families. They deserve to be designed for with thoughtful consideration. We have an obligation not only to treat our users with compassion during these stressful and trying times, but to design for them, including worst-case scenarios. As we think these through, it will be easier for us to accommodate the more common cases.


Design with empathy

Earlier this year Facebook expanded on their feedback model. They went from offering only ‘likes’ to a wider range of emotions, known as ‘reactions’.

“We heard from people that they wanted more ways to express themselves on Facebook,” said Facebook product manager Sammi Krug. “When people come to Facebook, they share all kinds of different things, things that make them sad, things that make them happy, thought-provoking, angry. We kept hearing from people that they didn’t have a way to express empathy.”


It’s vital that we allow our users to clearly communicate and express themselves appropriately without compromising their intentions. If we design with empathy, we in turn, enable our own users to show empathy to one another. This core component can strengthen and reinforce a feeling of togetherness.


Eric advocated for companies to be conservative in what they ask of user, but liberal in what they receive. Patients Like Me is a website that collects patient information regarding their symptoms, treatments, and conditions. Although more thorough information is always preferred, their website is very forgiving in regard to the details they are willing to accept. Afterward they aggregate and organize data that they received. They share new insights, hoping to make a positive impact for industry professionals and patients alike.


At we want to enable our users to remember the little things. We give families the tools to document important locations, dates, and tag people with mutual memories. We are also taking a more liberal approach with our requirements. If someone can’t remember the exact date of an event, we are able to accept partial dates or no dates at all. We have the ability to accommodate something as simple as great-grandma’s secret cookie recipe, to something as complex as grandpa’s autobiography about walking 20 miles to school every day. In the snow. Without shoes. We strive to encourage our users to share every moment with the understanding that no experience is too large or too small.


Design can delight (when appropriate)

Another example referenced in Eric’s presentation was MailChimp’s Voice and Tone library. MailChimp is known for having an upbeat and cheeky tone with their users. But they still acknowledge that there are times when plain language is most appropriate for certain situations. At the end of the day, it’s difficult to assume a user’s circumstance and level of stress, so it’s best to err on the side of caution. At, we see ourselves as your favorite cool aunt. It’s important for us to think about how we would interact with our loved ones, and to convey that same warmth and kindness to our users.


Design for family

At the end of the day, it’s important to acknowledge the significant impact our designs can have on our users. Our users have families just like ours—composed of real people: mothers and fathers, brothers and sisters, sons and daughters. We should embrace both the joy, the sadness and sometimes craziness that can exist within our varying family relationships. We’re focused on designing an experience that can celebrate our accomplishments, cherish our togetherness, and pay respect to loved ones we’ve lost along the way. (And maybe an undo button for the family drama we’d rather forget.)

How is working for you!? Tell us in the comments.